April Update — Introducing The New And Improved Flipd

  • Alanna
  • 25 April 2018
  • 02:30 PM

After countless hours at the whiteboard, many iterations, and an intensive look into the soul of Flipd, our team has emerged with a fresh and energizing new brand.

We're excited to finally reveal it to you, our loyal community because, honestly, it's all for you. 

Our New Identity 

We're Flipd — the digital wellness company that's empowering you to enjoy your offline moments deeply, thoughtfully, and with greater presence. Whether you use Flipd to read, study, sleep, or to just be present with others, we're here to make your time spent Flipd Off more meaningful, and to help you every step of the way.

What matters most to our team is that Flipd helps you achieve your goals in unplugged moments. As the line between on and offline experiences continues to blur, Flipd is here to help you disconnect from technology when it matters most to you, and to support your decision to Flip Off when you do.

Over the years, we've received an outpouring of positive support from our community — expressing exactly how Flipd helps you every day. It's these comments that led the direction of our new identity, so a huge thanks goes out to anyone that's shared their thoughts with us so far. 

Our New Logo

— The Flipd Smile

BrandSwitch

We wanted our logo to represent the awesome vibes we get from our thousands of users — when you're more present, focused, and productive, you just feel good. We love that. And that's why the new Flipd logo is not just a smile, but an off switch too, representing how you should feel when you're Flipd Off.

We also know that disconnecting from social media and screens can be a challenge and even frustrating for some people, so our hope is that Flipd will put a smile on your face every day, nudging you to be confident in your decision to spend time unplugged. Like going to the gym and eating right is important to your physical health, disconnecting is fuel for your mental health too. It isn't always easy to achieve personal goals like this — but when you do, it's worth it.  

Our New UI

The new Light Lock screen is now a warm vanilla color, rather than the cool purple you may remember — and this was very intentional. A warmer color temperature on your phone's display helps minimize the amount of blue light emitted, which is much easier on the eyes and can even help you sleep well. Studies have indicated the dangers related to blue light we're all used to staring at all day — how it's interrupting our natural circadian rhythm — so we felt it's necessary that Flipd be respectful of your eyes and mind when you're using it. The app UI you're seeing today is an extension of our new brand, where we've decided to use more vibrant and happy colors to keep you feeling good. Our goal with this update is to provide you with a fresh and more connected experience, motivating you to be your best self in offline moments.

Ongoing Changes

Our brand evolution is an ongoing process, so there will be more iterations of the app and platform over the coming weeks and months. We're so thankful for all the feedback our community has shared with us so far, and we're happy to hear more of your comments as you explore and enjoy the exciting new Flipd experience. 


Send feedback in the in-app chat or email us at info@flipdapp.co